Price competition in vape

29/05/2019

La concurrence des prix dans la vape - BAR A DIY

The day I decided to give up smoking and take up vaping... how can I put this, it was fun. I bought my first electronic cigarette, and set off with my vial of e-liquid, happy as a kid on December 25th!

Soon enough, despite being convinced of the usefulness of my "new toy", I ran out of e-liquid! So I decided to roam the streets of my town in search of the precious stuff.

And then! Surprise! In terms of price, it's a whole world! From €2.90 in a tobacconist's to €6.90 for 10ml in specialist stores, I don't know which way to turn.

I ended up being seduced by a Red Astaire® at €4.90, but asked the sales assistant about the mystery of e-liquid prices. He simply tells me that prices are set by the stores, but that some charge more than others in order to maximize profits. A simple, but effective answer to my question!

On my way home, I'm caught up by the salesman, who insists on telling me about one last thing: DiY. This method consists of making your own e-liquid by assembling its components, and it's much cheaper.

After having explained to me all the methodology for DiY preparations, here I am, at a loss, because although it's cheaper, it's still not easy, and it requires a bit of stewardship!

The salesman stared at me, reading in my eyes the incomprehension he had aroused in me. At that precise moment, he exclaimed softly: "If you ever want to save money, without the inconvenience of DiY, even though I'm not supposed to tell you, take a look at www.baradiy.com". I thanked him and left the store.

Back home, I went to his famous website and everything became clear: 1,200 flavors to choose from, major brands, 5 different volumes, 15 nicotine dosages and a "steep option" so you don't have to wait days to enjoy your recipe. All for 65% to 85% less than in a store! I'm ordering now!

3 days later, I'm hooked, vape in hand and Red Astaire® in my mouth! Thanks BàD!

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